Every client relationship starts the same way: not with content, but with questions.
Below are the six questions built into our New Client Questionnaire, and why each one matters to the strategy that follows.
01 / What are your current or upcoming business priorities?
Social media should never sit apart from the business it supports. Understanding what matters most right now, whether that's a launch, a quiet season, or a shift in direction, means the content plan can actually serve the business, not just fill a calendar.
02 / What's worked for you on social before, and what hasn't?
Past performance is one of the most useful pieces of information a new client can share. It tells us what to build on, and what to leave behind, before a single post is planned.
03 / What are your audience's key pain points or challenges?
Content that speaks to a real pain point performs differently to content that doesn't. This question shapes everything downstream, from content pillars through to caption copy.
04 / What motivates your audience to engage with your brand?
Understanding motivation, not just demographics, is what separates content that's seen from content that's felt. This is where the emotional drivers behind a strategy come from.
05 / What do you want people to feel the moment they land on your page?
A feed is a first impression. This question gets to the heart of brand feeling before a single visual is designed, so the aesthetic direction has something real to work from.
06 / What core values guide how you run your business?
Values shape tone, language, and the kind of content a brand will and won't create. Getting this right early means fewer revisions later, and a voice that actually sounds like the brand.
The Onboarding Set Behind These Questions
The New Client Questionnaire is part of the Onboarding Set from Freed The Studio, paired with a Welcome Pack so nothing is left to guesswork from the very first call. To-do lists are already written, agreement terms clearly communicated, the package outlined. Most importantly, your client is welcomed with genuine curiosity and care.
