A prospective client reaches out. What you send back is often the deciding moment, before a single post has ever been planned.
Below are the six key sections we build into every social media proposal, and what each one is doing.
01 / Our Service & Expertise
An overview of who we are and what we bring to this partnership. Clear enough that the client understands the depth of thinking behind the work, before they read a single deliverable.
02 / Intentions & Goals
Three intentions, framed around awareness, engagement, and action, tailored to what this specific client actually wants. Not generic copy, but a direct reflection of the goals discussed on the call.
03 / Recommended Package
The package itself: description, deliverables, and price. Clear enough that a client can see exactly what they're getting, without needing to ask.
04 / The Value of Social Media Management
Why this matters, beyond the deliverables list. What changes for the client once strategy, content, and consistency are properly held for them.
05 / Design & Direction
A sense of what their content will actually look and feel like. This is where the proposal starts to feel real, rather than theoretical.
06 / Timeline
What happens, and when, from signing through to the first post going live. Removes ambiguity before it ever becomes a question.
The Proposal Template Itself
The Social Media Proposal Template from Freed The Studio includes all eleven sections, fully editable in Canva. Built to make every enquiry response feel as considered as the work that follows.
